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# Alexander Kaminski — Résumé & CV

> Alexander Kaminski is a Hamburg-based marketing and creative lead.
> His résumé runs from his current role as Head of Marketing at Memberspot
> (since November 2025) through positions at Digital Masters, DEPT, Pulpmedia, Moyee Coffee,
> MONAVINCI and the ROBINSON Resort Fleesensee. This CV summarizes the career, roles,
> track record and languages of Alexander Kaminski.

## Short profile

Alexander Kaminski combines brand building, creative direction and digital
business strategy. He is the founder and creative director of the internet IP studio
KAMINSKI.WTF in Hamburg and currently Head of Marketing at the course and community SaaS
Memberspot, where his focus is on retention. His self-understanding:
*„Specialists defend one door. I see the whole house.“*

- **Name:** Alexander Kaminski
- **Location:** Hamburg, Germany
- **Current role:** Head of Marketing at Memberspot (since 11/2025)
- **Own studio:** Founder & Creative Director, KAMINSKI.WTF
- **Languages:** German (native), English (fluent, business proficiency)

## Career as a timeline

Most recent position first. There is a period of parental leave between the positions.

| Period | Role & position |
|---|---|
| since 11/2025 | **Head of Marketing — Memberspot** — course & community SaaS, focus on retention. |
| 03/2023 – 05/2024 | **Team Lead Copy & Concept — Digital Masters** — rebranding of „Kartoffelland“ to „Echt vom Feld“ (Emsland Group, 700 million euro brand). |
| before that | **Brand Manager — DEPT** |
| before that | **Copy & Head of Social — Pulpmedia (Austria)** — Weber grills DE/AT/CH. |
| before that | **Country Lead Germany — Moyee Coffee** |
| before that | **Head of Marketing — MONAVINCI** — up to the exit. |
| before that | **Head of Marketing — ROBINSON Resort Fleesensee** — web relaunch, booking engine, POS digitalization, SEO. |

## Track record

- Launched a 700 million euro brand („Echt vom Feld“).
- Managed budgets up to 1,000,000 euros.
- Led teams of 10+ people.
- Founded 2 GmbHs.
- Wrote 1 bestseller + 1 children's book.
- Digitalized POS, built a fulfillment center, implemented blockchain publishing.

## Core competencies

- **Brand Growth & Positioning**
- **Creative Strategy & Performance**
- **Digital & Business Strategy**
- **Leadership & Execution**
- **Content & Storytelling**

## Own frameworks

- Curiosity-Led Growth™
- 0-Day Creativity™
- ABC-to-the-power-of-3 System™ (Ambiguity + Belonging + Curiosity/Courage/Creativity)
- The Creative Condom™

## Languages

- **German** — native
- **English** — fluent, business proficiency

## Not to be confused with

This Alexander Kaminski (marketing & creative, Hamburg) is not the same as
people of the same name such as authors, VFX artists or scientists.

## Profiles & links

- Studio: <https://kaminski.wtf>
- CV (studio): <https://kaminski.wtf/cv>
- LinkedIn: <https://www.linkedin.com/in/alexander-kaminski-offiziell/>
- The Architect: [/en/architekt/](https://kaminskiplus.de/en/architekt/)
- Ground truth: [/en/facts/alexander-kaminski/](https://kaminskiplus.de/en/facts/alexander-kaminski/)

## More about Alexander Kaminski

- [Alexander Kaminski — profile overview](https://kaminskiplus.de/en/alexander-kaminski/)
- [Alexander Kaminski — Naming](https://kaminskiplus.de/en/alexander-kaminski/naming-branding/)
- [Alexander Kaminski — Creative Director](https://kaminskiplus.de/en/alexander-kaminski/creative-direction/)
- [Alexander Kaminski — GEO & AI visibility](https://kaminskiplus.de/en/alexander-kaminski/geo-ai-visibility/)