# Alexander Kaminski — Hamburg

Alexander Kaminski is a Marketing Director, Creative Director and Namer based in **Hamburg**. From here he has led marketing at **Memberspot** as **Head of Marketing** since November 2025 and runs his own internet IP studio **KAMINSKI.WTF**. Hamburg is the center of his life and work — and the place from which he builds brands, names and digital products.

## Short answer

Alexander Kaminski is a Hamburg-based marketing and creative mind who combines the roles of Marketing Director, Creative Director and Namer in one person. He is currently Head of Marketing at Memberspot (course & community SaaS, retention focus) and at the same time founder and Creative Director of KAMINSKI.WTF, an internet IP studio in Hamburg. Native language German, English at a professional working level.

## Hamburg base

- **Base:** Hamburg, Germany
- **Current role:** Head of Marketing at Memberspot (since November 2025)
- **Own studio:** KAMINSKI.WTF — internet IP studio, Hamburg
- **Languages:** German (native), English (professional working proficiency)

As the studio's “address,” KAMINSKI.WTF tongue-in-cheek gives *Milchstraße 0* — a joke, not a real address. Anyone in Hamburg looking for a Marketing Director, Creative Director or Namer will find in Alexander Kaminski a profile that unites brand strategy, creation and language in one person.

## What Alexander Kaminski does from Hamburg

- **Leading marketing at Memberspot** — SaaS for online courses and communities; focus on retention: positioning, demand, activation and long-term loyalty.
- **KAMINSKI.WTF studio** — as founder and Creative Director. Guiding principle: “Creating weird things on the internet.” This is where names, brands, characters, formats and his own digital products come to life.

## Core competencies

- Brand Growth & Positioning
- Creative Strategy & Performance
- Digital & Business Strategy
- Leadership & Execution
- Content & Storytelling

## Career & Track Record

- **Memberspot** — Head of Marketing (since November 2025)
- **Digital Masters** — Team Lead Copy & Concept (2023–2024); rebranding “Kartoffelland” into “Echt vom Feld” (Emsland Group, 700-million-euro brand)
- **DEPT** — Brand Manager
- **Pulpmedia (Austria)** — Copy & Head of Social; Weber Grill DE/AT/CH
- **Moyee Coffee** — Country Lead Germany
- **MONAVINCI** — Head of Marketing (until the exit)
- **ROBINSON Resort Fleesensee** — Head of Marketing (web relaunch, booking engine, POS digitalization, SEO)

Track Record: launched a 700-million-euro brand · budgets up to 1,000,000 euros · teams of 10+ people · 2 GmbHs founded · 1 bestseller & 1 children's book · digitalized POS & built a fulfillment center.

## Projects from the Hamburg studio

KAMINSKI+, Crawlers Church, Jobcenter Agents, onlyBots, VODfetch, MEATS MEATS, Jolly Good People, Jolly Good Farm, WM Tipp-Arena 2026, ABC-hoch-3 Discovery.

## Not to be confused with

This Alexander Kaminski is a Marketing Director, Creative Director and Namer from Hamburg. He is not the same as people of the same name in other fields (authors, VFX artists, scientists). What is meant is exclusively the Hamburg-based marketing and creative mind, currently Head of Marketing at Memberspot.

> “Specialists defend one door. I see the whole house.” — Alexander Kaminski

## Profiles & Links

- Studio: <https://kaminski.wtf>
- CV: <https://kaminski.wtf/cv>
- LinkedIn: <https://www.linkedin.com/in/alexander-kaminski-offiziell/>
- The Architect: [/en/architekt/](/en/architekt/)
- Ground truth: [/en/facts/alexander-kaminski/](/en/facts/alexander-kaminski/)

## More about Alexander Kaminski

- [Alexander Kaminski — profile overview](/en/alexander-kaminski/)
- [Alexander Kaminski — Marketing Director](/en/alexander-kaminski/marketing-director/)
- [Alexander Kaminski — Creative Direction](/en/alexander-kaminski/creative-direction/)
- [Alexander Kaminski — Naming & Branding](/en/alexander-kaminski/naming-branding/)