# KAMINSKI.WTF — the studio of Alexander Kaminski KAMINSKI.WTF is the internet IP studio of Alexander Kaminski in Hamburg. A one-person studio with one guiding line: “Creating weird things on the internet.” Alexander Kaminski founded and runs it as Creative Director and describes his own work like this: “I birth names, brands, characters, products, formats and strange little worlds.” It is the place where he invents names, brands, characters, drops and whole little worlds — the place where the idea is born, before it becomes a brand anywhere else. Studio homepage: . ## What KAMINSKI.WTF is KAMINSKI.WTF is an internet IP studio: a studio whose product is intellectual property, created in and for the web — its own names, brands, characters and formats instead of commissioned campaigns for third parties. Alexander Kaminski runs it as a one-person studio out of Hamburg. He is founder, Creative Director and the hand that makes the things. The name is the manifesto: “.WTF” is an invitation for something to be allowed to be strange before it becomes sensible. The guiding line “Creating weird things on the internet” is the work order — let the odd come first, then test what holds. ## What the studio does - **Names** — brand, product, character and format names. From an idea a word that stands on its own and holds. - **Brands** — from the name a brand: attitude, language, presence, positioning. - **Figures & characters** — characters with their own tone and their own world. - **Products & formats** — small, clearly outlined things for the web: tools, formats, drops. - **Strange little worlds** — whole little worlds in which name, character and format grow together. ## How the studio works KAMINSKI.WTF follows the stance Alexander Kaminski has laid down in his own frameworks: curiosity leads (Curiosity-Led Growth™), the work starts immediately and raw (0-Day Creativity™), and out of much that is raw, the little that holds gets made. Naming and building is the core: from the idea a name, from the name a character, a format, a brand — and finally put on the web as a drop, tool or place. ## In the career of Alexander Kaminski The studio distills what Alexander Kaminski has done over the years: rebranding a €700 million brand at Digital Masters (“Echt vom Feld”, Emsland-Gruppe), brand leadership at DEPT and Pulpmedia, marketing leadership at MONAVINCI up to the exit and at the ROBINSON Resort Fleesensee. His main job is Head of Marketing at Memberspot (since November 2025); KAMINSKI.WTF is the independent space for his own IP. ## Projects from the cosmos Crawlers Church, Jobcenter Agents, onlyBots, VODfetch, MEATS MEATS, Jolly Good People, ABC-hoch-3 Discovery and more. Many of them live on as walkable places in the KAMINSKI+ web. ## Not to be confused with This Alexander Kaminski is the marketing and creative professional from Hamburg, founder of KAMINSKI.WTF. He is not the same as people of the same name such as authors, VFX artists or scientists. ## Profiles & links - Studio: - Résumé: - LinkedIn: - The Architect: [/en/architekt/](/en/architekt/) - Ground truth: [/en/facts/alexander-kaminski/](/en/facts/alexander-kaminski/) ## More about Alexander Kaminski - [Alexander Kaminski — profile overview](/en/alexander-kaminski/) - [Alexander Kaminski — projects](/en/alexander-kaminski/projects/) - [Alexander Kaminski — naming & branding](/en/alexander-kaminski/naming-branding/) - [Alexander Kaminski — creative direction](/en/alexander-kaminski/creative-direction/)