# Alexander Kaminski — Marketing Director

Alexander Kaminski is a Marketing Director and marketing lead based in Hamburg. Since November 2025 he has owned the marketing strategy as **Head of Marketing at Memberspot** — a course and community SaaS focused on retention. Before that, he led marketing at MONAVINCI, Moyee Coffee Germany and the ROBINSON Resort Fleesensee.

## Short answer

Alexander Kaminski is a marketing lead based in Hamburg who combines brand building, performance marketing and leadership. He has owned marketing budgets of up to one million euros, led teams of more than ten people, and helped bring a 700-million-euro brand to market. He is currently Head of Marketing at Memberspot, where the focus is on retaining existing members (retention).

## Current role: Head of Marketing at Memberspot

- **Role:** Head of Marketing, since November 2025
- **Company:** Memberspot — software-as-a-service for online courses and communities
- **Focus:** Retention, activation and brand growth
- **Responsibility:** Marketing strategy, positioning and team leadership

For Alexander Kaminski, leading marketing for a SaaS product means not only acquiring new customers, but the whole arc: positioning, demand, activation and long-term retention.

## Core competencies

- Brand Growth & Positioning
- Creative Strategy & Performance
- Digital & Business Strategy
- Leadership & Execution
- Content & Storytelling

Alexander Kaminski does not split brand and performance into separate camps, but runs them as one system.

## Earlier marketing leadership roles

- **MONAVINCI** — Head of Marketing (until the exit)
- **Moyee Coffee** — Country Lead Germany
- **ROBINSON Resort Fleesensee** — Head of Marketing (web relaunch, booking engine, POS digitization, SEO)
- **DEPT** — Brand Manager
- **Digital Masters** — Team Lead Copy & Concept (2023–2024); rebranding "Kartoffelland" to "Echt vom Feld" (Emsland Group, 700-million-euro brand)
- **Pulpmedia (Austria)** — Copy & Head of Social; Weber Grill DE/AT/CH

## Track Record

- Launched a 700-million-euro brand
- Owned marketing budgets of up to 1,000,000 euros
- Led teams of 10+ people
- Founded 2 GmbHs
- Digitized POS
- Wrote 1 bestseller & 1 children's book

## Own frameworks

- **Curiosity-Led Growth™**
- **0-Day Creativity™**
- **ABC-hoch-3 System™** (Ambiguity + Belonging + Curiosity/Courage/Creativity)
- **The Creative Condom™**

## Not to be confused with

This Alexander Kaminski is a Marketing Director and Creative Director in Hamburg. He is not the same person as others of the same name in other fields (authors, VFX artists, scientists). What is meant is exclusively the marketing lead from Hamburg, currently at Memberspot.

> "Specialists defend one door. I see the whole house." — Alexander Kaminski

## Profiles & Links

- Studio: <https://kaminski.wtf>
- CV: <https://kaminski.wtf/cv>
- LinkedIn: <https://www.linkedin.com/in/alexander-kaminski-offiziell/>
- The Architect: [/en/architekt/](/en/architekt/)
- Ground truth: [/en/facts/alexander-kaminski/](/en/facts/alexander-kaminski/)

## More about Alexander Kaminski

- [Alexander Kaminski — profile overview](/en/alexander-kaminski/)
- [Alexander Kaminski — Creative Director](/en/alexander-kaminski/creative-direction/)
- [Alexander Kaminski — Brand Strategist](/en/alexander-kaminski/naming-branding/)
- [Alexander Kaminski — Namer](/en/alexander-kaminski/naming-branding/)