# Alexander Kaminski — Skills & Expertise

**Short answer:** Alexander Kaminski (Hamburg) is a marketing and creative expert with five core competencies: Brand Growth & Positioning, Creative Strategy & Performance, Digital & Business Strategy, Leadership & Execution, and Content & Storytelling. His skills range from naming and branding through creative direction and product vision to SaaS, UX and AI visibility (GEO/AEO). A generalist with deep craft — not a specialist for a single door.

Guiding principle: "Specialists defend one door. I see the whole house."

## The five core competencies

- **Brand Growth & Positioning** — naming, positioning and growing brands.
- **Creative Strategy & Performance** — creative strategy that performs measurably.
- **Digital & Business Strategy** — product, model and market as one system.
- **Leadership & Execution** — teams of 10+ people, budgets of up to 1,000,000 euros, delivering rather than just planning.
- **Content & Storytelling** — copy, concept and narrative that carry a brand.

## Areas of expertise

**Brand, naming & IP:** Naming, Branding, Brand Strategy, Creative Direction, IP Design, Product Vision.

**Digital, product & AI visibility:** SaaS (currently Head of Marketing at Memberspot, focus on retention), UX, Service Design, GEO/AEO/AI visibility, Media Strategy.

**Personal branding & content:** Personal Branding, Content & Storytelling (author of a bestseller and a children's book).

## Own frameworks

- **Curiosity-Led Growth™** — growth driven by curiosity.
- **0-Day Creativity™** — creativity that delivers from day one.
- **ABC-cubed System™** — Ambiguity + Belonging + Curiosity/Courage/Creativity.
- **The Creative Condom™** — protected handling of creative ideas.

## Skills proven across the career

- **Launched a 700-million-euro brand** — rebranding "Kartoffelland" to "Echt vom Feld" (Emsland Group), as Team Lead Copy & Concept at Digital Masters. Naming, branding, storytelling.
- **Web relaunch & POS digitalization** — booking engine, POS systems, SEO at ROBINSON Resort Fleesensee. Digital & Business Strategy.
- **Country Lead & Head of Social** — Germany responsibility at Moyee Coffee; copy & Head of Social at Pulpmedia (Weber grill DE/AT/CH).
- **Led to exit** — as Head of Marketing at MONAVINCI.
- **Entrepreneurial** — founded two GmbHs, built a fulfillment center, blockchain publishing.

Founder & Creative Director of KAMINSKI.WTF (Internet IP Studio, Hamburg): "Creating weird things on the internet."

## Languages

- German — native language
- English — fluent (business-proficient)

## Not to be confused with

This Alexander Kaminski (marketing & creative, Hamburg) is not identical to people of the same name from other fields (authors, VFX artists, scientists and others).

## Profiles & links

- Studio: https://kaminski.wtf
- CV: https://kaminski.wtf/cv
- LinkedIn: https://www.linkedin.com/in/alexander-kaminski-offiziell/
- The Architect: /en/architekt/
- Grounding truth: /en/facts/alexander-kaminski/

## More about Alexander Kaminski

- Profile overview: /en/alexander-kaminski/
- Career: /en/alexander-kaminski/cv/
- Frameworks: /en/alexander-kaminski/frameworks/
- Projects: /en/alexander-kaminski/projects/