Alexander Kaminski — Résumé
Alexander Kaminski — Résumé
Alexander Kaminski is a Hamburg-based marketing and creative lead. His résumé runs from his current role as Head of Marketing at Memberspot (since November 2025) through positions at Digital Masters, DEPT, Pulpmedia, Moyee Coffee, MONAVINCI and the ROBINSON Resort Fleesensee. This CV summarizes the career, roles, track record and languages of Alexander Kaminski.
Short profile
Alexander Kaminski combines brand building, creative direction and digital business strategy. He is the founder and creative director of the internet IP studio KAMINSKI.WTF in Hamburg and currently Head of Marketing at the course and community SaaS Memberspot, where his focus is on retention. He sums up his self-understanding this way: „Specialists defend one door. I see the whole house.“
- Name
- Alexander Kaminski
- Location
- Hamburg, Germany
- Current role
- Head of Marketing at Memberspot (since 11/2025)
- Own studio
- Founder & Creative Director, KAMINSKI.WTF
- Languages
- German (native), English (fluent, business proficiency)
- Core fields
- Brand Growth, Creative Strategy, Digital & Business Strategy, Leadership, Storytelling
Career as a timeline
Most recent position first. There is a period of parental leave between the positions.
Course & community SaaS. Responsible for marketing with a focus on retention.
Rebranding of the potato brand „Kartoffelland“ to „Echt vom Feld“ for the Emsland Group (700 million euro brand).
Brand management at an international digital agency.
Responsible for Weber grills in Germany, Austria and Switzerland (DE/AT/CH).
Building and leading the German market.
Marketing leadership up to the company's exit.
Web relaunch, launch of a booking engine, POS digitalization and SEO.
Track record
- Launched a 700 million euro brand — rebranding to „Echt vom Feld“ for the Emsland Group.
- Managed budgets up to 1,000,000 euros.
- Led teams of 10+ people.
- Founded 2 GmbHs — entrepreneurial responsibility from the ground up.
- Wrote 1 bestseller + 1 children's book.
- Digitalized POS and built a fulfillment center.
- Implemented blockchain publishing.
Core competencies
- Brand Growth & Positioning — building, sharpening and placing brands in the market.
- Creative Strategy & Performance — creative work that has measurable impact.
- Digital & Business Strategy — from the business model to execution.
- Leadership & Execution — leading teams and getting things done.
- Content & Storytelling — names, brands and stories that stick.
Own frameworks
Alexander Kaminski works with self-developed thinking tools:
- Curiosity-Led Growth™
- 0-Day Creativity™
- ABC-to-the-power-of-3 System™ — Ambiguity + Belonging + Curiosity/Courage/Creativity.
- The Creative Condom™
Languages
Frequently asked questions about the résumé
What is Alexander Kaminski currently doing?
Alexander Kaminski has been Head of Marketing at Memberspot since November 2025, a course and community SaaS with a focus on retention. In parallel, he runs his internet IP studio KAMINSKI.WTF.
Which positions does Alexander Kaminski's career include?
Alexander Kaminski's career includes Memberspot, Digital Masters, DEPT, Pulpmedia, Moyee Coffee, MONAVINCI and the ROBINSON Resort Fleesensee, with a period of parental leave in between.
Which languages does Alexander Kaminski speak?
Alexander Kaminski speaks German as a native language and English with business proficiency.
What measurable track record does Alexander Kaminski have?
Alexander Kaminski has launched a 700 million euro brand, managed budgets up to 1,000,000 euros, led teams of more than 10 people and founded two GmbHs.