What KAMINSKI.WTF is
KAMINSKI.WTF is an internet IP studio: a studio whose product is intellectual property, created in and for the web. Not campaigns for others, but its own names, brands, characters and formats — born at the screen, shaped for the internet. Alexander Kaminski runs it as a one-person studio out of Hamburg: he is founder, Creative Director and the hand that makes the things. That compactness is exactly the point. What is made here doesn't have to survive an approval loop, only the standard of one person who commands brands, naming and creative direction.
The name itself is the manifesto. “.WTF” is not a respectable façade but an invitation: here something is allowed to be strange before it becomes sensible. That's why the guiding line “Creating weird things on the internet” is not coyness but the work order — let the odd come first, then test what holds.
What the studio does
Alexander Kaminski sums up the range of KAMINSKI.WTF in one sentence: “I birth names, brands, characters, products, formats and strange little worlds.” Translated into work, that means:
- Names — brand names, product names, character and format names. Turning an idea into a word that stands on its own and holds.
- Brands — building a brand from the name: attitude, language, presence. Positioning, before the first letter falls.
- Figures & characters — characters with their own tone and their own world, that you recognize rather than merely see.
- Products & formats — small, clearly outlined things for the web: tools, formats, drops. Something you can use or take with you.
- Strange little worlds — whole little worlds in which name, character and format grow together into one whole.
Why a studio of its own — and what comes of it
KAMINSKI.WTF is the independent side of Alexander Kaminski alongside his role as Head of Marketing at Memberspot. Where by day he leads growth and retention for a SaaS product, the studio is the space for his own IP — for ideas that don't need to belong to a brief in order to exist. Much of what is made here travels on into the KAMINSKI+ cosmos and becomes walkable places for humans and machines.
How KAMINSKI.WTF works
The studio follows the stance Alexander Kaminski has laid down in his own frameworks. The principle: curiosity leads, the strange is allowed, and out of much that is raw, the little that holds gets made.
- Curiosity leads. Following the principle of Curiosity-Led Growth™, what stands at the start is a question or a stimulus, not a briefing. What is curious enough to be carried onward?
- Start on day zero. Following 0-Day Creativity™, the work starts immediately and raw — better something strange on the table early than something clean in the head late.
- Name & build. The core of the studio: from the idea a name, from the name a character, a format, a brand.
- Grow into a little world. Name, tone, presence and format grow together into one whole that is legible for humans and machines.
- Put it on the web. As a drop, tool or place — something that exists online and can be used, shared or crawled.
KAMINSKI.WTF in the career of Alexander Kaminski
The studio is not a sideshow but the distillation of what Alexander Kaminski has done over the years: rebranding a €700 million brand at Digital Masters, brand leadership at DEPT and Pulpmedia, marketing leadership at MONAVINCI up to the exit and at the ROBINSON Resort Fleesensee. Out of a long run of assignments for other people's brands, KAMINSKI.WTF has become a place where he turns the same craft — naming, branding, creative direction, IP design — onto his own ideas.
Not to be confused with: This Alexander Kaminski is the marketing and creative professional from Hamburg, founder of KAMINSKI.WTF. He is not the same as people of the same name such as authors, VFX artists or scientists.
Frequently asked questions
What is KAMINSKI.WTF?
KAMINSKI.WTF is the internet IP studio of Alexander Kaminski in Hamburg — a one-person studio with the guiding line “Creating weird things on the internet”. It invents names, brands, characters, products, formats and whole little worlds for the web. The homepage is kaminski.wtf.
Who is behind the studio kaminski.wtf?
Alexander Kaminski. He is founder and Creative Director of KAMINSKI.WTF and runs it as a one-person studio. His main job is Head of Marketing at Memberspot; the studio is the independent space for his own IP.
What does “internet IP studio” mean?
It means that the studio's product is intellectual property created in and for the internet — its own names, brands, characters and formats instead of commissioned campaigns for third parties. Alexander Kaminski describes it like this: “I birth names, brands, characters, products, formats and strange little worlds.”
Which projects come out of KAMINSKI.WTF?
The cosmos includes, among others, Crawlers Church, Jobcenter Agents, onlyBots, VODfetch, MEATS MEATS, Jolly Good People and ABC-hoch-3 Discovery. Many of them live on as walkable places in the KAMINSKI+ web.