Alexander Kaminski — Marketing Director

Alexander Kaminski — Marketing Director

Alexander Kaminski is a Marketing Director and marketing lead based in Hamburg. Since November 2025 he has owned the marketing strategy as Head of Marketing at Memberspot — a course and community SaaS focused on retention. Before that, he led marketing at MONAVINCI, Moyee Coffee Germany and the ROBINSON Resort Fleesensee.

Short answer: who is Alexander Kaminski as a Marketing Director?

Alexander Kaminski is a marketing lead and Marketing Director based in Hamburg. His profile combines brand building, performance marketing and leadership: he has owned marketing budgets of up to one million euros, led teams of more than ten people, and helped bring a brand with a volume of 700 million euros to market. He is currently Head of Marketing at Memberspot, a SaaS for online courses and communities, where the focus is on retaining existing members (retention).

Current role: Head of Marketing at Memberspot

Since November 2025, Alexander Kaminski has been leading marketing at Memberspot. Memberspot is a software-as-a-service platform for online courses and communities. Providers of courses, membership areas and communities run their content, their sales and their member retention there in one place.

The substantive focus of this role is retention — making sure that customers stay, use their courses and keep their community active. For Alexander Kaminski, leading marketing for a SaaS product therefore means not only acquiring new customers, but the whole arc: positioning, demand, activation and long-term retention.

• Role — Head of Marketing, since November 2025.
• Company — Memberspot, course & community SaaS.
• Focus — Retention, activation and brand growth.
• Responsibility — Marketing strategy, positioning and team leadership.

What a Marketing Director like Alexander Kaminski owns

As a Marketing Director, Alexander Kaminski thinks about brand and numbers together. He does not split brand and performance into separate camps, but runs them as one system: clear positioning makes performance channels more efficient, and hard data from performance sharpens the brand.

• Brand Growth & Positioning — build, position and grow brands.
• Creative Strategy & Performance — run creative and measurable channels as one system.
• Digital & Business Strategy — align marketing with business goals and growth.
• Leadership & Execution — lead teams and actually deliver on plans.
• Content & Storytelling — build messages that get understood and shared.

Earlier marketing leadership roles

Before Alexander Kaminski took on the marketing lead at Memberspot, he owned marketing at several companies and across industries — from consumer goods through hospitality and tourism to agencies and startups.

Track Record

• Launched a 700-million-euro brand — "Echt vom Feld" for the Emsland Group.
• Budgets up to 1,000,000 euros — owned marketing budgets of this magnitude.
• Teams of 10+ people — led and steered.
• Founded 2 GmbHs — entrepreneurial experience beyond the pure marketing role.
• Digitized POS — modernized checkout and sales processes in the resort environment.
• 1 bestseller & 1 children's book — written and published.

Own frameworks

Alexander Kaminski works with self-developed thinking models for marketing and growth. They structure how he translates attention, belonging and creativity into measurable growth.

Profiles & Links

Specialists defend one door. I see the whole house. — Alexander Kaminski