Location · Berlin
Alexander Kaminski for companies in Berlin
Alexander Kaminski — creative director, brand strategist and marketing lead from Hamburg — works remote-first with companies in Berlin (Berlin). Berlin is a service- and knowledge-based metropolitan economy in which digital companies, the creative sector and the public sector far outweigh traditional industry.
Berlin in context
Berlin is by far the largest startup and venture capital hub in Germany, attracting an above-average number of young, international and highly qualified professionals. As the seat of government, federal ministries, embassies, associations and NGOs shape the economy just as strongly as the creative and digital sectors, while manufacturing industry plays only a minor role compared with southern German metropolises. The economic structure is small-scale, fast-growing and heavily driven by research institutions such as the Charite and the three major universities.
Key industries: Digital economy and startups (Germany's largest startup ecosystem), Creative and media industry (music, film, games, advertising, design), Public administration, politics and associations (seat of government, ministries, NGOs), Healthcare and life sciences (Charite, biotech cluster in Berlin-Buch), Tourism, hospitality and convention business, Science and research (universities, Fraunhofer, Max Planck, Leibniz).
Roles for Berlin
Each role as a dedicated service for companies in Berlin (pages in German):
- Creative Director in Berlin
- Brand Strategist in Berlin
- Naming Expert in Berlin
- Marketing Director in Berlin
- Product Strategist in Berlin
- Product Manager in Berlin
- Product Visionary in Berlin
- IP Creator in Berlin
- Creator for Machines in Berlin
FAQ — Berlin
Why is Berlin considered Germany's startup capital?
Berlin concentrates the largest share of German venture capital and new startup formations, supported by international talent, comparatively low costs in the founding phase and a dense scene of investors and accelerators.
What role does industry play in Berlin?
Unlike in southern German metropolises, traditional industry is weakly represented in Berlin; the focus lies on electrical and mobility technology (including Siemens and the Mercedes-Benz plant) and pharmaceuticals, while services, the digital economy and the public sector dominate.
How important is the public sector for Berlin's economy?
As the federal capital and seat of government, Berlin employs a very large number of people in ministries, authorities, embassies, associations and NGOs, which gives the city an unusually strong administrative and political character.
What sets Berlin's labor market apart from other major cities?
Berlin has a very international, young and creatively shaped labor market with a high share of solo self-employed people and freelancers, but traditionally higher unemployment and lower average wages than Munich or Frankfurt.