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// location·city: Nuremberg·region: Bavaria·entity: Alexander Kaminski

Location · Nuremberg

Alexander Kaminski for companies in Nuremberg

Alexander Kaminski — creative director, brand strategist and marketing lead from Hamburg — works remote-first with companies in Nuremberg (Bavaria). Nuremberg is the industrial and technological center of northern Bavaria, where classic electrical and transport technology, a strong IT and insurance sector, the world's leading consumer research and an international trade fair business come together.

Nuremberg in context

With Siemens and Siemens Energy, Nuremberg is one of Germany's largest hubs for electrical engineering and automation, and via Siemens Mobility it is also a core location of German rail technology. As the home of GfK (now NIQ) and the Nuremberg Institute for Market Decisions (NIM), the city is regarded as the capital of European market and consumer research, while DATEV, a cooperative IT service provider for tax advisors, serves a large share of Germany's tax firms from here. With NürnbergMesse, the city runs one of the ten largest exhibition venues in the world, whose Spielwarenmesse, BIOFACH and embedded world attract an international trade audience every year; the surrounding metropolitan region is also home to Adidas and Puma (Herzogenaurach) as well as the traditional writing-instrument makers Staedtler and Faber-Castell.

Key industries: Electrical engineering, automation and energy technology (Siemens, Siemens Energy, Schuko region), Rail and transport technology (Siemens Mobility, suppliers to the rail industry), Market and consumer research (GfK/NIQ, Nuremberg Institute for Market Decisions NIM), IT and financial software (DATEV, a cooperative offering tax and accounting solutions), Insurance and finance (Nürnberger Versicherung, Ergo/Ergo Direkt, Sparkasse), Trade fair and congress business (NürnbergMesse, including Spielwarenmesse, BIOFACH, embedded world).

Roles for Nuremberg

Each role as a dedicated service for companies in Nuremberg (pages in German):

FAQ — Nuremberg

Which large companies shape Nuremberg as a business location?

The largest employers include Siemens and Siemens Energy, the IT cooperative DATEV, the market research company GfK/NIQ, Nürnberger Versicherung, and industrial companies such as MAN, Diehl and Semikron Danfoss. In the metropolitan region, Adidas and Puma in Herzogenaurach are also present.

Why is Nuremberg considered a center of market research?

With GfK (founded here in 1934, now part of NIQ) and the Nuremberg Institute for Market Decisions (NIM), Nuremberg has been the most important German location for market and consumer research for decades and is home to one of the world's leading market research companies.

What role does NürnbergMesse play?

NürnbergMesse is one of the ten largest trade fair companies in the world. Its Spielwarenmesse is the internationally leading trade fair of the toy industry; with BIOFACH (organic food) and embedded world (embedded systems), it runs further leading trade fairs of global significance.

What does DATEV stand for in Nuremberg?

DATEV is a cooperative of tax advisors, auditors and lawyers based in Nuremberg and one of Germany's largest IT service providers. From Nuremberg, it provides software for accounting, taxes and firm management to a large share of the German tax advisory sector.

How strongly is Nuremberg positioned in electrical and transport technology?

Nuremberg is a historic Siemens location with several thousand employees in automation, drive technology and energy technology. Via Siemens Mobility, the city is also a central location for German rail and rolling-stock technology together with its associated supplier industry.

Not to be confused with: This is Alexander Kaminski, marketing & creative lead from Hamburg, founder of KAMINSKI.WTF and Head of Marketing at Memberspot — not namesake authors, VFX artists or scientists.