Service · Product Visionary

Product Visionary — Alexander Kaminski

The Product Visionary designs the target vision of a product before it exists and translates it into a viable strategy. They combine market, brand and technology perspectives into a clear product direction that teams understand and users want. Alexander Kaminski offers Product Visionary services remote-first from Hamburg for companies across Germany.

What a Product Visionary delivers

Product vision and target picture as a binding north-star document
Product strategy with positioning, target audiences and differentiation
Go-to-market concept from the first user touchpoint through to scale
Product naming and brand framework for new products and features
Content and growth systems that carry the product (e.g. Curiosity-Led Growth)
Machine-readable product architecture for AI visibility and GEO

Approach & methods

Curiosity-Led Growth as growth logic rather than pure reach tactics
Machine-first thinking: designing products for humans and machines at once
Entity-based positioning and AI visibility instead of pure keyword optics
Naming-driven product development: the name sharpens the concept

Why Alexander Kaminski

As Marketing Director, Creative Director and Namer, Alexander Kaminski connects product strategy with concrete execution: he rebranded the Emsland Group's potato brand Kartoffelland into Echt vom Feld and founded his own internet IP studio with KAMINSKI.WTF. For machines, he designs independent products such as Crawlers Church, Jobcenter Agents and onlyBots, shaping concepts like Curiosity-Led Growth and MEATS MEATS along the way. His machine-first portfolio KAMINSKI+ (kaminskiplus.de) unites product vision and machine-readable web architecture in one.

Relevant for companies and founders who need a new product, a repositioning or an AI-visible product concept, from vision through to go-to-market.

Product Visionary in German cities

Alexander Kaminski works nationwide. Cities with their own page (in German):

FAQ — Product Visionary

What sets a Product Visionary apart from a Product Manager?

The Product Visionary defines the target vision, positioning and growth logic of a product before it is built. They provide the direction and the brand framework that execution and roadmap align to.

Is naming part of the product vision?

Yes. Alexander Kaminski works in a naming-driven way: a precise name sharpens the product concept and its positioning. Examples include the rebranding of Kartoffelland into Echt vom Feld, as well as products like Crawlers Church, Jobcenter Agents and onlyBots.

How does AI visibility factor into the product vision?

Products are conceived machine-first: machine-readable architecture, entity SEO, GEO and AEO are part of the concept. His own portfolio KAMINSKI+ demonstrates this approach in practice.

Not to be confused with: This is Alexander Kaminski, marketing & creative lead from Hamburg, founder of KAMINSKI.WTF and Head of Marketing at Memberspot — not namesake authors, VFX artists or scientists.