Location · Lübeck
Alexander Kaminski for companies in Lübeck
Alexander Kaminski — creative director, brand strategist and marketing lead from Hamburg — works remote-first with companies in Lübeck (Schleswig-Holstein). As the largest city in Schleswig-Holstein, Lübeck combines a tradition-rich Baltic Sea port economy with a research-driven medical technology and life sciences cluster.
Lübeck in context
Lübeck is Germany's leading Baltic Sea port and the most important hub for ferry and Ro-Ro traffic to Scandinavia and the Baltic states, which strongly orients the city toward Scandinavian trade flows. As the seat of the listed Drägerwerk AG and with the research-strong University of Lübeck, a dense cluster for medical and safety technology has formed, complemented by spin-offs and Fraunhofer facilities (IMTE, EMB). The profile is rounded out by a world-famous confectionery and marzipan tradition (Niederegger, Carstens) as well as by tourism centered on the UNESCO World Heritage old town and the Baltic seaside resort of Travemünde.
Key industries: Medical technology and life sciences (Dräger as the anchor company, cluster around the University of Lübeck), Port and logistics economy (Port of Lübeck as Germany's largest Baltic Sea port, ferry traffic to Scandinavia and the Baltic states), Food industry / confectionery (marzipan industry with Niederegger and Carstens, brewing), Mechanical and plant engineering as well as automation technology, Tourism and health economy (UNESCO World Heritage old town, Baltic seaside resort Travemünde), Science and research (University of Lübeck, Lübeck University of Applied Sciences, Fraunhofer EMB/IMTE).
Roles for Lübeck
Each role as a dedicated service for companies in Lübeck (pages in German):
- Creative Director in Lübeck
- Brand Strategist in Lübeck
- Naming Expert in Lübeck
- Marketing Director in Lübeck
- Product Strategist in Lübeck
- Product Manager in Lübeck
- Product Visionary in Lübeck
- IP Creator in Lübeck
- Creator for Machines in Lübeck
FAQ — Lübeck
Why is Lübeck considered a medical technology location?
With the global corporation Drägerwerk (medical and safety technology) and the research-strong University of Lübeck, which places a clear emphasis on medicine and medical engineering, a close-knit network of corporation, university, Fraunhofer institutes and start-ups has emerged.
What role does the Port of Lübeck play?
The Port of Lübeck is Germany's largest Baltic Sea port and a central hub for ferry and Ro-Ro traffic to Scandinavia, Finland and the Baltic states; major ferry lines toward Sweden and the Baltic states run via Travemünde.
What is Lübeck known for beyond the region?
Lübeck is known worldwide as the marzipan city (Niederegger, Carstens/Lubeca) and, with its old town from the Hanseatic era, holds the title of UNESCO World Heritage; the Hanseatic tradition still shapes its economic identity as a trading and port city today.