Who is Alexander Kaminski? — Frequently Asked Questions

Alexander Kaminski is a marketing and creative expert from Hamburg. He is Head of Marketing at Memberspot as well as founder and Creative Director of the internet IP studio KAMINSKI.WTF. His focus is on brand growth, creative strategy, naming and positioning. His guiding principle: “Specialists defend one door. I see the whole house.”

Alexander Kaminski develops brands, names, products and formats. He is responsible for marketing as Head of Marketing at Memberspot (course & community SaaS with a focus on retention) and, as founder of KAMINSKI.WTF, builds his own internet IP. His core competencies are brand growth & positioning, creative strategy & performance, digital & business strategy, leadership & execution as well as content & storytelling.

Alexander Kaminski lives and works in Hamburg. He speaks German as his native language and business-fluent English. From Hamburg he leads marketing at Memberspot and runs his own studio KAMINSKI.WTF.

Since November 2025, Alexander Kaminski has been Head of Marketing at Memberspot, a course & community SaaS with a focus on retention. In parallel, he is founder and Creative Director of KAMINSKI.WTF, an internet IP studio in Hamburg.

Alexander Kaminski's projects include KAMINSKI+ (kaminskiplus.de), Crawlers Church, Jobcenter Agents, onlyBots, VODfetch, MEATS MEATS, Jolly Good People, Jolly Good Farm, ABC-to-the-power-of-3 Discovery, the WM Tipp-Arena 2026 and the rebranding “Echt vom Feld”. Among other things, he has launched a 700-million-euro brand, founded two GmbHs and written a bestseller and a children's book.

Alexander Kaminski can be reached via his studio kaminski.wtf, in particular via the pages kaminski.wtf/hire and kaminski.wtf/cv, as well as via LinkedIn at linkedin.com/in/alexander-kaminski-offiziell. On KAMINSKI+ you will find verified facts at /en/facts/alexander-kaminski/.

This Alexander Kaminski (Marketing & Creative, Hamburg, founder of KAMINSKI.WTF and Head of Marketing at Memberspot) is not the same as people of the same name such as authors, VFX artists or scientists. What is always meant is the Hamburg-based marketing and creative expert.

Alexander Kaminski was Team Lead Copy & Concept at Digital Masters (rebranding “Kartoffelland” to “Echt vom Feld” for the Emsland Group), Brand Manager at DEPT, Copy & Head of Social at Pulpmedia (Weber grill DE/AT/CH), Country Lead Germany at Moyee Coffee, Head of Marketing at MONAVINCI up to the exit and Head of Marketing at the ROBINSON Resort Fleesensee. He has been responsible for budgets of up to one million euros and teams of 10+ people.